From the very beginning, storytelling was at the heart of The Breasties. Long before retreats and Camp Breastie, some of the cofounders would huddle together in the cafeteria of ABC’s headquarters after finishing their journalism day jobs. They were captivated by the ways that sharing personal stories could build connections, spark understanding, and provide space for healing.

They recognized something powerful: when people are given the tools and encouragement to share their experiences, it not only helps them process their own journey, but also creates a strong feeling of community.

By 2018, as local meetups and retreats began to take shape, the organization’s focus shifted to creating in-person spaces where individuals impacted by breast and gynecologic cancers could gather. These moments of connection were invaluable, but the leadership team never lost sight of the original vision: A dedicated platform for story-sharing. They knew the community needed a trusted, reliable resource—one that could cut through the noise of late-night Google searches and truly meet people where they are.

When the pandemic paused in-person events, the need for a digital hub became undeniable. In May 2021, The Breasties officially launched The Peak: a media site for and by the community. Built on the belief that every voice deserves to be heard, The Peak offers a space to share personal narratives, access resources, and explore topics often left out of mainstream conversation.

From humble beginnings with our dear friend HiLo to interviewing experts at major conferences, surpassing 100 published articles, and now expanding into a full-fledged Peak Studios, The Peak has evolved tremendously over the past four years.

Today, The Peak continues to embody the organization’s mission—creating connection through storytelling, amplifying underrepresented voices, and reminding every reader that they belong.

The Peak Fun Facts

Did you know…. 

• The Peak first launched over 4 years ago on May 17, 2021.
• Creating a media site for those impacted by breast and gynecologic cancer to be able to share their stories was actually the original vision of The Breasties.
• Kelsey officially joined The Peak in January 2022 and initially reached out about wanting to help us launch a podcast – talk about a plot twist. She’s now the editor, AKA heart and soul of The Peak. (We have yet to start the podcast but it’s ON THE LIST!) 
• There are currently over 100 articles on The Peak!
• The Peak has reported LIVE from three San Antonio Breast Cancer Symposiums (amongst other conferences), sharing the latest in research directly with the community.
• The majority of the content on The Peak is written directly by the community – embodying our mission: for community, by community.
• HiLo, we miss you dearly. 
• Most of the first few articles on The Peak were written mostly by the leadership team 🙈 (how embarrassing!) 
• The Know Your Normal Guide started as a breast self-exam guide and has since expanded to include breast and gynecologic cancer symptoms, has been translated into ¡Spanish! AND is soon expanding to include even more.  
• The Know Your Normal Guide was the first resource we translated into Spanish, Conocer Su Normalidad. Extra fun fact: Bri worked on this while in Guatemala with the help of a Spanish teacher and her brother. 
• The three most-visited articles on the site are:
  • 5 Tips for Getting Through The Awkward Phases of Post-Chemo Hair Growth
  • 10 Things Nobody Told Me About Having a Mastectomy
  • Breastie-Approved Products to Save Your Skin Through Radiation
• We’re proud to partner on content with organizations we believe in who help support our mission.